Chosen brand Advert Analysis

My brand is Pot Noodle,  an advert in particular that shows how 'meaning is created' is the  mining advert created with the end line "Fuel of Britain'. This reason this advert is so successful is because the product itself is manufactured in Wales where mining was a common site in the past.  The advert revolves around a group of minors, digging for Pot Noodle underground, they sing a welsh song with the words pot noodle often being repeated in a high pitched tone. The work seems tough and resembles the conditions of a real miners life. The meaning of the advert was to demonstrate where the product was originally manufactured in the welsh landscape. It is a clever advert that uses an interesting method to demonstrate the origin of its product.  It is justified from the history of the welsh landscapes. The end-line "fuel of Britain" gives meaning to the product as mining usually lead to oil which is what runs cars and electricity, so by twisting this mining tradition onto pot noodle, people automatically link the idea of mining with the idea of fuel, so therefore gives meaning to the product and its end line.