My response to the Art and Copy video was that i particularly like the quote used to describe is by the Hollywood reporter, "like a good ad, Art and Copy bounds along and never bores". I love the meaning of this quote and find it inspiring to create fresh ideas that keep the industry interesting. I also enjoyed how Prey compared creatives to what cavemen used to do, he told how they used to paint images on the wall reflecting stories of important events in their lives. This was a form of advertising as they used storytelling to communicate their lives for people and engage a response, its this original media that has lasted and allowed us of the future to understand how their way of life was back then.
I think the videos overall message of the video allows you to understand that all creatives and very different yet much alike. By giving a detailed analysis of the history of advertising you learn about what it takes to create a campaign from the people who create the ideas to the people who create and the people who put them up. The idea of "communication" being the most important factor i believe is true, you want to connect with your audience so your ad need to be relatable to them to engage some sort of emotional response, an example when you are poorly when your young and your mum feeds you soup, when you see a soup advert and a mum is giving it to a child, you would connect this with your childhood giving the audience a warm familiar feeling which will entice them into buying that product. It is also important as a campaign requires a lot of people from different departments to make a campaign a success, therefore you must communicate with all these people to stay in control and guarantee that the campaign is developing like how you as a creative envisioned.
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