Myths In Advertising

Myths in Advertising

 

The first advert I am looking at is the “Red Bull gives you wings” campaign. This is probably one of the most famous adverts produced that uses mythology in the campaign. The advert and tagline has become an international success, showing in countries like New Zealand and America. Redbull has become the worlds most popular energy drink selling 4.6billion cans in 2011, this could be considered due to the global success of the “gives you wings” campaign, which was released in 2010 and continues to air and develop. The adverts have developed from beginning as hand drawn sketches that were simple and portrayed simple and humorous stories. They now use real people and effects. Personally I rather the simpler, earlier advert designs as the sketches and style could be easily recognised as being ‘Redbull’.

 Another brand influenced by mythology is the company Nike, they actually got their name from the Greek goddess ‘Nike’ whose title was the ‘Greek Goddess Of Victory’.  I feel this is a clever strategy as it links to the brand, as the idea of victory is often associated with playing a game that results in a winner. The brand Nike is a multinational corporation that designs, develops and markets the selling of footwear, clothing and equipment, it is used by most high profile athletes and recently was the chosen brand for the Olympics. This is a further link to the brand name as the Olympics were first founded in Greece, which the name is founded from.