Rene Margritte Seminar
In a seminar with my tutor Janine we reflected on the artist Rene Margritte and his response an influence to the period of time he grew up in. Ive chosen to create a short blog on my notes that i took during the seminar to use as a refletive piece in the future. Margritte was born in 1898 and died in 1967, he worked as a Belgian surrealist artist, where his humorous and thought provoking images became internationally well known, largely due to their surrealism . The time when Margritte was at his most influential was when the world was in a ordered, controlled and industrialised place, modernism can also be linked to this time period. It was these qualities that made Margritte's work seem so inspired as he challenged observers preconceived rationalities with reality. Margritte did this by using a touch of psychology and creative techniques, he would also use linguistics allot in his artwork but with a twist so they would became questioning to a viewer. One quote i found particularly fascinating was "Margritte's practise has become part of a common visual consciousness, resonating beyond art and advertising"", this intrigued me as when we delved deeper into what Margritte did this summary of his practise is true in many ways as people have become very questioning of themselves and of the society they live in. The topical reasons as to why us creative advertisers look into Artists such as Margritte and also Freud is because they took societies that were obsessed with rationality and explored irrational methods which confused and encouraged people to start to question. It is these same methods that us advertisers require to become inspired to create dynamic and interesting adverts that audiences feel connected and inspired by much like Rene Margritte.
A good summary Catryn. Perhaps you could now point to some ads that are influenced by surrealist techniques?
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